Kera
Pre-seed ยท Property management is the wedge
Skimmable
Kera starts as the operating system for SMB property managers and landlords. Every operator who joins invites their owners, tenants, and vendors. That invitation graph is the business.
Operators pay for software today. The people they invite become a five-sided network. The network monetizes through partnerships and marketplaces that scale with leases, not with seats.
Round objective
Prove repeatable SMB PM acquisition, turn on the first marketplace, and sign the first two partnerships so the next round is priced on network metrics.