Kera

Kera is the all-in-one operating platform for SMB property management companies, starting with daily PM workflows and expanding into the full rental lifecycle.

Raising $1.0M-$1.5MTarget: $100K ARR in 3-6 months

Investor Brief: proof-first view of traction, economics, team, and execution plan.

Traction

Live Product, Measurable Early Adoption

120+

Properties Live

200+

Tenants on Platform

$60K

Rent Processed

$3,500 ARR

Current ARR

Early traction is concentrated in SMB portfolios where operators need one system for leasing, payments, maintenance, and reporting.

ICP & Pain

SMB Property Managers Carry the Operational Burden

Primary Buyer

SMB property management companies and hands-on landlords running high-frequency workflows without enterprise ops teams.

Problem Pattern

Disconnected systems force manual handoffs across every stage of the rental lifecycle, lowering speed and confidence.

Slow communication chains

Critical leasing decisions stall when updates move through disconnected people and tools.

Spreadsheet-dependent operations

Landlords and PM teams reconcile data manually across rent, maintenance, and ownership reporting.

Tax and reporting stress

Fragmented records create quarter-end and tax-season fire drills for small teams.

Product Wedge

Win Daily PM Workflows First

Today

Kera is the all-in-one operating platform for SMB property management companies, starting with daily PM workflows and expanding into the full rental lifecycle.

One workflow for leasing, payments, maintenance, documents, and reporting.
Designed for SMB PM operators: fast setup, low overhead, no feature-gated basics.
AI is an enabling feature that improves PM throughput and response quality.

Strategic Direction

Own the full rental lifecycle from search and application through payments, maintenance, and move-out, with tenant data following them across moves.

Lifecycle expansion is sequenced after PM market capture.
Competitive Gap

Built for SMB Operators, Not Legacy Platform Economics

Named incumbent set

Yardi, DoorLoop, Buildium serve the market, but none are purpose-built around SMB PM workflow simplicity and low-friction pricing.

Common incumbent constraints

Built for larger operations, not SMB teams with lean headcount.
Pricing and feature packaging can penalize smaller operators.
Complex onboarding and fragmented workflows increase switching friction.

Kera advantage

SMB-native product and pricing model.
Unified workflow depth across core PM jobs in one platform.
Commercial model aligned to fast adoption and expansion.
Entry pricing starts at $19 per seat per month.
Pricing & Unit Economics

Simple Entry Price, Clear ACV Scaling

Starting Price

$19

per seat / month

Target account economics

$1,140 ACV

Model Narrative

Primary monetization: seat-based SaaS subscriptions for SMB PM teams.

Blended sales motion maps toward $1,140 ACV per customer account.

Near-term objective: convert active commercial pipeline into repeatable ARR growth.

Raise is structured to reach $100K ARR in 3-6 months.

$19/seat/month entry point is designed to remove SMB adoption friction while preserving room for expansion.

Team Credibility

Founder-Led Product, Design, and Commercial Execution

Founder context

I grew up between Jamaica, Mexico, and Houston before landing in Toronto, where I started my first company and met my co-founder Sagar.

Founder & CEO

Jason Matthews

Founder-operator who started Kera in Toronto after firsthand exposure to rental operations pain across families and markets.

Co-Founder & CPO

Sagar Patel

Product designer with a consulting background focused on turning complex workflows into simple product experiences.

Chief Commerce Officer

Rob Sutherland

Operator with experience across three successful exits, now owning Kera's partnerships and revenue growth motion.

Rob now leads the full commercial motion, from partnerships through revenue execution.

Use of Funds & Execution Proof

Raising $1.0M-$1.5M

Milestone target: $100K ARR in 3-6 months

Product & Engineering

Deepen PM workflows, integrations, and reliability to increase daily product dependence.

Commercial Team

Expand outbound, partnerships, and close execution for SMB property management buyers.

Operations Infrastructure

Strengthen payments, reporting, and automation capabilities that improve operator throughput.

What this round must prove

1. Scale the commercial motion led by Rob to accelerate pipeline and close velocity.

2. Convert PM workflow adoption into ARR growth using the $1,140 ACV model.

3. Reach $100K ARR in 3-6 months with repeatable SMB PM acquisition and expansion.

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Investor brief complete