Kera
Executive Summary
Kera is the all-in-one operating platform for SMB property management companies, starting with daily PM workflows and expanding into the full rental lifecycle.
Traction Snapshot
120+
Properties Live on Kera
200+
Tenants on Platform
$60K
Rent Processed
$3,500 ARR
Current ARR
Problem, ICP, and Incumbent Gap
ICP
SMB property management companies and landlords running high-frequency operations without enterprise-level support teams.
Incumbent mismatch
Yardi, DoorLoop, Buildium are established platforms, but not purpose-built for SMB-first simplicity and pricing at core workflow depth.
Product Wedge + Lifecycle Vision
Beachhead
Kera unifies leasing, payments, maintenance, documents, and reporting to become the daily operating layer for SMB PM teams.
AI is used as a feature to help capture the PM market by increasing operator throughput and response quality.
Long-term vision
Own the full rental lifecycle from search and application through payments, maintenance, and move-out, with tenant data following them across moves.
Pricing, Economics, and GTM
Entry price
$19
per seat / month
Account economics
$1,140 ACV
Commercial motion
Dedicated sales motion in market, led by Rob across partnerships and revenue execution.
Team + Use of Funds
Founder-operator who started Kera in Toronto after firsthand exposure to rental operations pain across families and markets.
Product designer with a consulting background focused on turning complex workflows into simple product experiences.
Operator with experience across three successful exits, now owning Kera's partnerships and revenue growth motion.
Product & Engineering
Deepen PM workflows, integrations, and reliability to increase daily product dependence.
Commercial Team
Expand outbound, partnerships, and close execution for SMB property management buyers.
Operations Infrastructure
Strengthen payments, reporting, and automation capabilities that improve operator throughput.
The Ask
Kera is raising $1.0M-$1.5M to reach $100K ARR in 3-6 months.
Milestones
1. Scale the commercial motion led by Rob to accelerate pipeline and close velocity.
2. Convert PM workflow adoption into ARR growth using the $1,140 ACV model.
3. Reach $100K ARR in 3-6 months with repeatable SMB PM acquisition and expansion.