Kera

Traction

Revenue is early. The operational shape matters more: operators are paying, they are onboarding supply in bulk, and they are inviting tenants and owners without Kera spending on acquisition.

Problem, market, why now

SMB property managers and hands-on landlords stitch together inboxes, spreadsheets, listing sites, e-transfer, and manual reconciliation for leasing, rent, maintenance, documents, and owner reporting.

Market: 5.0M renter households in canada · 34.6K property management businesses · $9.7B canadian pm industry revenue · ~100K purpose-built rental units under construction.

• Renters now compete less, operators compete more. National vacancy rose from 2.2% to 3.1% in 2025 and turnover rents fell in most major centres. Landlords and PMs now need marketing, retention, and tenant discovery tools, not just rent collection.
• Record supply needs managing. About 100K purpose-built units are under construction and condo projects are converting to rental. Every new unit needs leasing, screening, and operations.
• The renter base keeps growing. Renter households grew 21.5% in a decade, more than double the growth of owners. One in three Canadian households rents.

The network thesis

Kera does not have to acquire owners, tenants, or vendors. Operators invite them to get work done. That is the loop we are betting on.

• Property manager invites Owners, Tenants, Vendors.
• Landlord invites Tenants, Vendors.
• 1 → 300+: Observed from Kera's first PM cohort: one account, 100+ properties, 200+ tenants, plus owners and vendors.

Three marketplaces, in order: Tenants find properties → PMs and landlords find vendors → Owners find property managers.

Business model

Subscriptions are the floor and fund the wedge. Partnership and marketplace revenue scales with leases on the platform, not with seats sold.

• Foundation (Landlords, 1–10 units): $12/mo
• Expansion (Landlords, 11–25 units): $24/mo
• Scale (Landlords, 26–50 units): $42/mo
• Enterprise (PM teams, 51+ units): $14/seat/mo

Network revenue per lease: Tenant screening $2.50–$20 margin per report · Renters and landlord insurance $15–$60 per policy · Lending referrals $250–$500 per file · Vendor and PM leads TBD. Estimates are assumptions until partnerships are signed.

Why Kera wins

• Operators are the cheapest acquisition channel for owners, tenants, and vendors, and Kera owns the operator workflow.
• Every feature on every plan, priced for the SMB segment the incumbents skip.
• Canadian-first execution where forms, privacy, payments, and screening are operationally local.
• Accounting depth: once Kera closes an operator's books, it becomes very hard to displace.

Team & advisors

Advisory board: North Simcoe Property Management · Harrison Carter Group · WESMAX.