Kera

Executive Summary

Raising $1.5M$100K ARR / 6 months

The operating system for modern rental operations.

Kera is building the operating system for SMB rental operations: win daily property-management workflows first, then expand into the full rental lifecycle once density exists.

Financial traction

CA$382.78Current MRRNormalized Stripe MRR
CA$4,593.36Current ARRNormalized Stripe ARR
$1.5MRaise targetPlanned pre-seed
$100K6M ARR targetExecution milestone

Operational traction

100+Properties onboardedThrough a single property manager
15Direct paying landlordsEarly demand signal
CA$60KRent processedWorkflow depth in production
76Active subscribersActive subscriptions used for MRR

Early signal is still small on financial scale, but the workflow proof is real: direct landlords pay today, and one SMB PM cohort can onboard supply in bulk.

Problem & broken tradeoff

SMB property managers and hands-on landlords stitch together inboxes, spreadsheets, lightweight tools, and manual reconciliation for leasing, rent, maintenance, documents, and owner reporting.

Incumbents like Yardi, DoorLoop, and Buildium offer depth for larger operators, but SMB teams still face a bad choice between enterprise software they do not fit and stripped-down tools that remove critical workflows.

Solution + PM wedge

Kera packages leasing, payments, maintenance, documents, and reporting into one daily operating layer for SMB PM teams.

  • Bulk supply entry: A single SMB PM can bring 50 to 500 properties, which is far more efficient than landlord-by-landlord onboarding.
  • Painful status quo: Many PMs still use no purpose-built software, or tools that strip out the workflows they actually need.
  • System-of-record wedge: Inventory, leasing, rent collection, vendors, and owner reporting all flow through one operational graph.

Vision + why Kera wins

The long-term goal is not better point software. It is network density: one system of record that keeps tenant identity, workflow history, and local supply connected across moves.

Network trigger: The network turns on when tenants naturally move from one Kera-managed property to another inside the same city footprint.

  • Built for SMB workflow simplicity without removing the hard operational work.
  • Daily PM workflow ownership creates the data layer for expansion.
  • Canadian-first execution matters where forms, privacy, payments, and verification are operationally local.
  • The product path compounds from software into network density instead of stopping at feature parity.

Team

Jason Matthews Founder & CEOFounder-operator building Kera from firsthand exposure to rental operations pain across family landlords, agents, and local markets.
Sagar Patel Co-Founder & CPOProduct and design lead focused on turning operational complexity into software that small teams can adopt without training overhead.
Rob Sutherland Chief Commerce OfficerCommercial operator with experience across three successful exits, now owning partnerships, pipeline, and close execution.

The ask

Raising $1.5M to reach $100K ARR in 6 months.

Use the round to prove repeatable SMB PM acquisition, expand workflow depth, and establish the density conditions for lifecycle expansion.

1Scale the commercial motion under Rob to improve pipeline quality and close velocity.
2Deepen PM workflows, accounting rigor, and migration reliability so Kera becomes the daily operating layer.
3Reach $100K ARR with repeatable SMB PM acquisition and expansion inside the initial city clusters.
45%Product & EngineeringAccounting depth, migration reliability, core PM workflows, and workflow-safe AI tooling.
35%Commercial TeamOutbound, partnerships, PM pipeline management, and close execution.
20%Operations InfrastructurePayments, reporting, implementation support, and internal operating systems.

jason@getkera.com